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Title:

LIFE-STYLE SEGMENTATION IN TRAVEL-DEMAND ANALYSIS

Accession Number:

00373352

Record Type:

Component

Availability:

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Order URL: http://worldcat.org/isbn/030903406X

Abstract:

Market segmentation, when used as a method for accounting for cross-sectional taste differences, is often applied in travel-demand analyses. This paper suggests the employment of the life-style concept as an improved basis for segmentation. Life-style is defined as the behavioral pattern that results from three major life decisions: the decision to form a household, the decision to participate in the labor force, and the orientation toward leisure. By using available socioeconomic variables, an attempt is made to identify life-style groups and to use them as market segments in a joint mode and destination choice model. Two tests are presented. One is the use of life-style-specific variables in the model specification and the other is the estimation of separate models for each market segment. Both approaches have shown an improvement in the model performance compared with either a pooled model or an income-based and a life-cycle/occupation-based segmentation. Further refinement of the ability to identify life-styles is suggested.

Supplemental Notes:

Publication of this paper sponsored by Committee on Passenger Travel Demand Forecasting. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.

Monograph Accession #:

01411676

Authors:

Salomon, Ilan
Ben-Akiva, Moshe

Editors:

Herman, Scott C

Pagination:

pp 37-45

Publication Date:

1982

Serial:

Transportation Research Record

Issue Number: 879
Publisher: Transportation Research Board
ISSN: 0361-1981

ISBN:

030903406X

Media Type:

Print

Features:

Figures (1) ; References (16) ; Tables (12)

Old TRIS Terms:

Subject Areas:

Economics; Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning

Files:

TRIS, TRB

Created Date:

Jun 30 1983 12:00AM

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