01697607

Component

In this study, the authors investigate young people’s attitude to own a car by, their car purchase desire and attitude. Their dependent variable is the desire to purchase any type of car as well as specific car types, such as small cars, sports cars or hybrid cars. The authors focus on Japanese people aged 18 to 25 and obtain a sample from Tokyo residents, Kyoto as well as people living in rural areas of Japan. As expected they find significant differences according to the city or rural living context. They control further for a number of attitudinal aspects that have been found significant in previous studies. The authors find that instrumental values of the car are most important though (more expensive) foreign cars appear to be still desired. Their main focus and contribution is on the inclusion of car’s “usefulness to avoid pollution” and social involvement in their analysis. They find some weak evidence for an “environmental dilemma” where pollution in fact encourages more car usage in order to avoid this pollution. Regarding social involvement they find that those spending more time alone with online activities, have less desire to purchase cars. The authors discuss that there might be cyclic relationships which call for careful discussion on the implication of car ownership reduction in particular in rural areas.

This paper was sponsored by TRB committee ADB10 Standing Committee on Traveler Behavior and Values.

19-02618

English

18p

2019

Transportation Research Board 98th Annual Meeting

Digital/other

Figures; References; Tables

Attitudes; Automobile ownership; Automobiles by type; Pollution; Rural areas; Social factors; Young adults

Kyoto (Japan); Tokyo (Japan)

Environment; Highways; Planning and Forecasting; Society; Vehicles and Equipment

Transportation Research Board Annual Meeting 2019 Paper #19-02618

TRIS, TRB, ATRI

Dec 7 2018 9:32AM