01659904

Component

Transport service provisions, especially in the developed countries, are immensely changing due to technological innovations and the influence of information and communication technology (ICT). Particularly, the evolution of ICT is breaking down the boundaries between different transport modes allowing for integrated mobility rather than individual services. Integrated mobility services can take various forms and can be delivered in several ways. In other words, there can be different versions of Business Architectures (BAs) with dis/integration of services at various levels and to several degrees. This paper extends existing literature regarding the MaaS on different BAs by considering the critical dimensions in provision of these new mobility services. A classification of these BAs is presented, based on two critical elements: 1. integration of mobility services by one/multiple suppliers, 2. integration/disintegration of distribution and marketing channels (D&M). The results indicate that integration vs. disintegration (either services or D&M channels) depend on the types of services and strategic behaviors of transport operators and distributors. If the services are complements/substitutes as in mobility chains, integration/disintegration is advocated. Disintegration/integration of D&M has higher payoffs in the strategic substitutability/complementarity. Additionally, the benefits and drawbacks of these BAs are investigated from both transport operators and travelers’ perspectives. Finally, eleven case studies of MaaS are studied to demonstrate the outcomes of the theoretical analysis. This paper broadens the perspectives on organizational structure of MaaS for both academics and practitioners.

This paper was sponsored by TRB committee AP020 Standing Committee on Emerging and Innovative Public Transport and Technologies. Innovative Business Architectures (BAs) for Mobility as a Service (MAAS): Exploration, Assessment, and Categorization Using Operational MAAS Cases

18-03334

English

15p

2018

Transportation Research Board 97th Annual Meeting

Digital/other

Figures; References; Tables

Case studies; Demand responsive transportation; Evaluation and assessment; Marketing; Mobility; Organizational factors; Ridesharing; Technological innovations; Telecommunications

Categorization; Enterprise architecture

Administration and Management; Data and Information Technology; Operations and Traffic Management; Passenger Transportation; Planning and Forecasting; Policy

Transportation Research Board Annual Meeting 2018 Paper #18-03334

TRIS, TRB, ATRI

Jan 8 2018 10:49AM