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Title:

Applying Geographic-Based Demographic Targeting in Household Travel Survey Sampling Plans: Case Study from the Phoenix, Arizona Region
Cover of Applying Geographic-Based Demographic Targeting in Household Travel Survey Sampling Plans: Case Study from the Phoenix, Arizona Region

Accession Number:

01632431

Record Type:

Component

Abstract:

Response rates in household travel surveys are declining nationwide, yet data requirements to support model estimation continue to become more complex – especially in areas that are migrating to activity-based models (ABM). Segments with complex travel behaviors such as transit users, large households, auto-deficient households increasingly need to be oversampled to support ABM frameworks. In response, a slew of operational improvements have been considered, including higher incentives, use of new technology, relational databases that minimize respondent burden, and design of questionnaires that only focus on the most needed information. However, there has been limited focus to-date on the development of more fine-grained sampling plans, and on the ways to refine sample purchase that could help stratify the geographic area and identify the concentration of key markets of interest. The authors showcase a sampling plan that builds on the best practices of geography-based sampling and introduces two new concepts: the use of demographics/groups of interest and the use of non-contiguous boundaries to help enhance survey efforts. This method employs oversampling and block-group based monitoring integrated into the survey plan. The objective is efficiency in getting sufficient representation of hard-to-reach or low responding populations as well as supplying models with enough information on the choices of those with more complex behavioral patterns or choices.

Supplemental Notes:

This paper was sponsored by TRB committee ABJ40 Standing Committee on Travel Survey Methods.

Monograph Accession #:

01618707

Report/Paper Numbers:

17-04635

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Selby, Brent
Komanduri, Anurag
Brown, Edward
Livshits, Vladimir

Pagination:

12p

Publication Date:

2017

Conference:

Transportation Research Board 96th Annual Meeting

Location: Washington DC, United States
Date: 2017-1-8 to 2017-1-12
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Figures; Maps; Tables

Geographic Terms:

Phoenix (Arizona)

Subject Areas:

Data and Information Technology; Planning and Forecasting; Safety and Human Factors; Transportation (General)

Source Data:

Transportation Research Board Annual Meeting 2017 Paper #17-04635

Files:

PRP, TRIS, TRB, ATRI

Created Date:

Dec 8 2016 11:46AM