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Title: Picture of Online Shoppers: Specific Focus on Davis, California
Accession Number: 01557856
Record Type: Component
Record URL: Availability: Transportation Research Board Business Office 500 Fifth Street, NW Find a library where document is available Abstract: Growth in online shopping market share will likely lead to changes in consumer travel patterns. In response to the inevitable transportation impacts of online shopping, a detailed exploratory analysis of shopping survey data (excluding food purchases) was conducted with Davis, California, as a case study. Davis was notable for its lack of major big-box retailers and relative geographic isolation; these factors suggest that it could be particularly well suited to online shopping. Results of the analysis indicated that income and age were associated with a greater likelihood of shopping online, whereas no significant effects were found for gender or the built environment. Online shoppers were also associated with a greater concern for the environment and local community, as well as a positive sentiment toward technology. The study results, though reflecting the unique shopping context in Davis, provide insights into the characteristics and motivations of online consumers.
Monograph Title: Monograph Accession #: 01589987
Report/Paper Numbers: 15-4469
Language: English
Authors: Lee, Richard JSener, Ipek NHandy, Susan LPagination: pp 55–63
Publication Date: 2015
ISBN: 9780309369459
Media Type: Print
Features: Figures
(1)
; References
(25)
; Tables
(3)
TRT Terms: Geographic Terms: Subject Areas: Planning and Forecasting; Transportation (General); I72: Traffic and Transport Planning
Files: TRIS, TRB, ATRI
Created Date: Dec 30 2014 1:28PM
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