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Title:

Mobility Choices and Climate Change: Assessing the Effects of Social Norms and Economic Incentives Through Discrete Choice Experiments

Accession Number:

01554281

Record Type:

Component

Availability:

Transportation Research Board Business Office

500 Fifth Street, NW
Washington, DC 20001 United States

Abstract:

The potential of psychological and fiscal incentives in motivating environmentally responsible behavior in a context of long distance leisure travel is explored thanks to a series of controlled experiments on 900 participants. Framing effects like information on carbon dioxide (CO₂) emissions, injunctive and descriptive norms, in combination with fiscal incentives such as a carbon tax, a bonus-malus or a carbon trading scheme are tested. Providing CO₂ information on emissions is highly effective and the injunctive norm reinforces this effect in the case of air and train. A quota scheme reinforces the injunctive norm effect in the case of these two modes. More strikingly, the amount of the financial sanction or reward has no effect on the probability of using the various travel modes, unlike the presence of the fiscal framing itself. These results reinforce the case for using psychologically framing effects, in association or not with fiscal instruments, in promoting effective pro-environmental behavior in transport choices.

Supplemental Notes:

This paper was sponsored by TRB committee A0020T Special Task Force on Climate Change and Energy.

Monograph Accession #:

01550057

Report/Paper Numbers:

15-3934

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Raux, Charles
Chevalier, Amandine
Bougna, Emmanuel
Hilton, Denis

Pagination:

16p

Publication Date:

2015

Conference:

Transportation Research Board 94th Annual Meeting

Location: Washington DC, United States
Date: 2015-1-11 to 2015-1-15
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Appendices; Figures; References; Tables

Subject Areas:

Economics; Environment; Transportation (General); I10: Economics and Administration; I15: Environment

Source Data:

Transportation Research Board Annual Meeting 2015 Paper #15-3934

Files:

TRIS, TRB, ATRI

Created Date:

Dec 30 2014 1:17PM