TRB Pubsindex
Text Size:
x

« Prev Next »

Return to Results | New Search

Bookmark and Share

Title:

Investigating Mode Preference of Intercity Business Travelers in the Urban Agglomeration of China: Application of Fractional Multinomial Logit Model

Accession Number:

01557660

Record Type:

Component

Availability:

Transportation Research Board Business Office

500 Fifth Street, NW
Washington, DC 20001 United States

Abstract:

This paper is motivated to investigate the cumulative mode preference of intercity business travelers based on the annual use of intercity modes. Using data from a revealed preference survey conducted in the Yangtze River Delta urban agglomeration of China in 2012, the paper first generate the latent attitudinal variables hypothesized to affect annual mode preference through factor analysis. Six general travel attitude factors and three generic mode perception factors were identified. A fractional multinomial logit model was adopted to estimate the allocation of trips across three main intercity modes in the past year and the authors found that intercity business travelers would prefer to use the mode more if they considered it as most convenient and reliable. Besides, the general travel attitude factors “travel utility” and “car affinity” are positively affecting the share of intercity high-speed train trips and car trips respectively. Business travelers with fun-oriented attitude are likely to take intercity bus more. In contrast, if they have travel pressure or hold the overall positive perception toward intercity travel, they would use intercity bus less. Moreover, car ownership and city type are also influence the major mode used. Attitudinal variables in the full model add important explanatory power in explaining the proportion of mode use and some market strategies could be applied to enhance the service for the intercity business travelers in the Yangtze River Delta urban agglomeration.

Supplemental Notes:

This paper was sponsored by TRB committee ADB10 Traveler Behavior and Values.

Monograph Accession #:

01550057

Report/Paper Numbers:

15-3912

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Dong, Zhi
Li, Linbo
Wu, Bing
Zhao, Xiangmo

Pagination:

17p

Publication Date:

2015

Conference:

Transportation Research Board 94th Annual Meeting

Location: Washington DC, United States
Date: 2015-1-11 to 2015-1-15
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Figures; References; Tables

Geographic Terms:

China; Yangtze River Delta

Subject Areas:

Highways; Planning and Forecasting; Public Transportation; Railroads; I72: Traffic and Transport Planning

Source Data:

Transportation Research Board Annual Meeting 2015 Paper #15-3912

Files:

TRIS, TRB, ATRI

Created Date:

Dec 30 2014 1:17PM