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Title:

A Commuter-Based Traffic Demand Management Approach for Latin America: Results from Voluntary Corporate Mobility Pilots in Sao Paulo and Mexico City
Cover of A Commuter-Based Traffic Demand Management Approach for Latin America: Results from Voluntary Corporate Mobility Pilots in Sao Paulo and Mexico City

Accession Number:

01555636

Record Type:

Component

Availability:

Transportation Research Board Business Office

500 Fifth Street, NW
Washington, DC 20001 United States

Abstract:

This report presents experiences of two pilot studies with voluntary corporate mobility programs in Sao Paulo and Mexico City, commonly known as employer-­‐based transportation demand management or commute trip reduction programs. Corporate mobility programs, even voluntary ones, have been shown to be important components of broader efforts in transport demand management (TDM), reducing single occupancy vehicle use and decreasing congestion While voluntary corporate mobility programs are an integral element of the mobility management regime for most significant U.S. and European cities, few corporate mobility programs exist in Latin America and little data is available on the potential of these programs in this context. The pilot presented in this report focuses on the Berrini Avenue and Santa Fe business districts in Sao Paulo and Mexico City respectively. In each area, private companies were engaged in voluntary corporate mobility programs supported by the World Bank and the (World Resources Institute) WRI as a local partner in Sao Paulo. Results are documented in two surveys among company employees on commuter preferences and patterns, taken before and four months after implementation of a company mobility program. Pilot results indicate a high potential impact of voluntary corporate mobility programs in Latin America, but also highlight the need for active support by company management and a set of robust, public or private, alternatives. Results also underscored the importance of addressing company parking as a critical factor influencing employees’ decision to drive to work. As a result of the two pilot programs, city governments in both cities are stepping up involvement with traffic demand management.

Supplemental Notes:

This paper was sponsored by TRB committee ADD40 Transportation and Sustainability.

Monograph Accession #:

01550057

Report/Paper Numbers:

15-0793

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Salas, Diego Canales
Darido, Georges Bianco
Mehndiratta, Shomik Raj
Leal, Andrea

Pagination:

19p

Publication Date:

2015

Conference:

Transportation Research Board 94th Annual Meeting

Location: Washington DC, United States
Date: 2015-1-11 to 2015-1-15
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Appendices; Figures; Maps; References; Tables

Subject Areas:

Highways; Operations and Traffic Management; Public Transportation; I72: Traffic and Transport Planning; I73: Traffic Control

Source Data:

Transportation Research Board Annual Meeting 2015 Paper #15-0793

Files:

PRP, TRIS, TRB, ATRI

Created Date:

Dec 30 2014 12:21PM