TRB Pubsindex
Text Size:
x

« Prev Next »

Return to Results | New Search

Bookmark and Share

Title:

The Impact of Employer Attitude Towards Green Commuting Programs on Reducing Auto Driving: A Mixed Method Analysis
Cover of The Impact of Employer Attitude Towards Green Commuting Programs on Reducing Auto Driving: A Mixed Method Analysis

Accession Number:

01519377

Record Type:

Component

Availability:

Transportation Research Board Business Office

500 Fifth Street, NW
Washington, DC 20001 United States

Abstract:

Reducing auto trips and promoting green commuting modes are generally considered important solutions to decrease the growth of energy consumption and transportation CO2 emissions. Potential approaches of green commuting include improvements in public transit, carpooling programs, and incentives for employers to develop transportation management plans for their employees. However, current literature provided rather limited evidence on how and to what extent green commuting options offered by employers affect employees’ travel behavior. This paper offers a framework to quantitatively evaluate the effects of employer attitudes towards green commuting plans on commuter mode choice and the intermediating role that car ownership plays in mode choice decision process. A mixed method which extends the traditional discrete choice model by incorporating latent variables and mediating variables was used in this study. The empirical data were gathered from the Washington-Baltimore Regional Household Travel Survey 2007-2008, which includes all the trips from home to workplace during the AM peak hours. The model parameters were estimated using a simultaneous estimation approach that was found to perform better than the traditional multinomial logit model. The direct and indirect effects of socio-demographic attributes and employer attitudes were estimated. The results provide helpful information for transportation and planning policymakers to evaluate the effectiveness of green commuting policy.

Supplemental Notes:

This paper was sponsored by TRB committee ADD40 Transportation and Sustainability. Alternate title: Impact of Employer Attitudes Toward Green Commuting Programs on Reducing Auto Driving: Mixed Method Analysis.

Monograph Accession #:

01503729

Report/Paper Numbers:

14-5356

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Ding, Chuan
Liu, Chao
Lin, Yaoyu
Wang, Yaowu

Pagination:

16p

Publication Date:

2014

Conference:

Transportation Research Board 93rd Annual Meeting

Location: Washington DC
Date: 2014-1-12 to 2014-1-16
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Figures; References; Tables

Subject Areas:

Environment; Highways; Planning and Forecasting; Public Transportation; I15: Environment; I72: Traffic and Transport Planning

Source Data:

Transportation Research Board Annual Meeting 2014 Paper #14-5356

Files:

PRP, TRIS, TRB, ATRI

Created Date:

Jan 27 2014 3:52PM