01518718

Component

Advances in behavioral economics have begun to provide a new toolkit of theories, models, and empirical methods for designing and evaluating policy. While many of these techniques are highly relevant to behavioral problems that planners encounter when consulting with the public, crafting policy and regulations, and promoting sustainable patterns of behavior, it has received only limited attention in the planning and transportation literature. The authors review this literature and present a framework for generating, implementing, and testing the results of different interventions designed to affect users’ travel behavior by delivering behavioral feedback via an activity-tracking smartphone application. The results of this promotional strategy are tested in two pilot projects among university students and “Bike to Work Week” participants in British Columbia and Minnesota. Implications for program evaluation and funding and future directions for research on behavioral interventions are discussed.

This paper was sponsored by TRB committee ADB20 Effects of Information and Communication Technologies (ICT) on Travel Choices. Alternate title: Nudging Active Travel: Framework for Behavioral Interventions Using Mobile Technology.

01503729

14-4106

English

16p

2014

Transportation Research Board 93rd Annual Meeting

Digital/other

Figures; References; Tables

Automatic tracking; Bicycle travel; Promotion; Smartphones; Sustainable transportation; Travel behavior; Walking

British Columbia; Minnesota

Data and Information Technology; Pedestrians and Bicyclists; Planning and Forecasting; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2014 Paper #14-4106

TRIS, TRB, ATRI

Jan 27 2014 3:25PM