01520331

Component

https://doi.org/10.3141/2465-02

The paper presents a cost–benefit analysis of schemes rewarding drivers for not speeding. Three levels of the reward were defined: €20 per year, €300 per year, and €1,200 per year (corresponds to US$26, US$396, and US$1,586 at June 2013 exchange rate). It was estimated that these rewards would reduce the rate of speeding by 20%, 70%, and 95%, respectively. It was assumed that drivers would join a reward system voluntarily. Three groups of drivers were defined: one group, making up 50% of drivers, with an annual per driver accident rate 20% below the average for all drivers; a second group, 40% of drivers, with a per driver accident rate 10% below the average; and a third group, 10% of drivers, with a per driver accident rate 140% above average (i.e., a relative accident rate of 2.4). It was assumed that the safest drivers would be the first to join the program and that the least-safe drivers would be the last. Official Norwegian monetary valuations of the prevention of traffic fatalities and injuries were applied. The prevention of a fatality was valued at €3.46 million (2009 prices; equivalent to US$4.8 million in 2009). Benefits were found to be smaller than costs for all versions of the reward system and all groups of drivers except high-risk drivers in the system who were offered a €20 or €300 annual reward for not speeding.

01552975

14-0297

English

pp 8–15

2014

Transportation Research Record: Journal of the Transportation Research Board

9780309295604

Print

Figures (3) ; References (21) ; Tables (3)

Automobile drivers; Benefit cost analysis; Compliance; Crash data; Crash injuries; Fatalities; High risk drivers; Highway safety; Speed limits; Speeding

Norway

Economics; Highways; Safety and Human Factors; I10: Economics and Administration; I83: Accidents and the Human Factor

TRIS, TRB, ATRI

Jan 27 2014 2:12PM

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