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Title:

An Experimental Design of a Personalized Travel Plan (PTP) to Encourage Behavioral Change

Accession Number:

01477897

Record Type:

Component

Availability:

Transportation Research Board Business Office

500 Fifth Street, NW
Washington, DC 20001 United States

Abstract:

This paper describes the experimental design of a voluntary travel behavior change program implemented in Cagliari, Italy. The objective of the work is to contribute to understand the fundamentals of travel behavioral process by identifying the factors underlying behavioral change. More specifically, the Personalized Travel Plan (PTP) program proposed in this work involved 109 participants, from February 2011 to June 2012, in two steps: a first one-week activity-travel data collection to observe current behaviors and a second one-week activity-travel data collection to monitor behavior, after the provision of personalized travel plans. The program has been evaluated observing the behavioral change during the second week of the program (monitoring week) and three months after the end of the program. Further, the factors underlying behavioral change have been analyzed comparing the quantitative feedback provided to participants showing a behavioral change vs. participants who did not change. Results seem to have important policy implications. Indeed, they indicate that providing car users with detailed feedback about current behavior and existing alternatives have a general positive effect on behavioral change.

Supplemental Notes:

This paper was sponsored by TRB committee ADB10 Traveler Behavior and Values.

Monograph Accession #:

01470560

Report/Paper Numbers:

13-4371

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Meloni, Italo
Sanjust, Benedetta
Spissu, Erika
Porcu, Silvio

Pagination:

19p

Publication Date:

2013

Conference:

Transportation Research Board 92nd Annual Meeting

Location: Washington DC, United States
Date: 2013-1-13 to 2013-1-17
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Figures; References; Tables

Geographic Terms:

Subject Areas:

Highways; Passenger Transportation; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning

Source Data:

Transportation Research Board Annual Meeting 2013 Paper #13-4371

Files:

TRIS, TRB, ATRI

Created Date:

Feb 5 2013 12:51PM