|
|
|
Title: Changing the “Do As I Say, Not As I Do” Safety Culture
Accession Number: 01455054
Record Type: Component
Availability: Find a library where document is available Abstract: In this article insert the author, President and CEO of the AAA Foundation for Traffic Safety, briefly discusses the AAA Foundation's vision to foster a "social climate in which traffic safety is highly valued and rigorously pursued—both by individuals and organizations." The AAA Foundation's aim is to raise the political priority of the issue and effect lasting behavioral changes by shifting beliefs and attitudes through new approaches, such as social norms messaging, which reinforces positive behaviors and attitudes through positive instead of negative statements. The AAA Foundation supports the traffic safety community's recent focus on safety culture and is committed to doing its share to achieve the Toward Zero Deaths vision.
Language: English
Authors: Kissinger, PeterPagination: p 26
Publication Date: 2012-9
Serial: Media Type: Print
Features: Photos
TRT Terms: Identifier Terms: Subject Areas: Highways; Planning and Forecasting; Safety and Human Factors; I72: Traffic and Transport Planning
Files: TRIS, TRB, ATRI
Created Date: Nov 28 2012 11:50AM
More Articles from this Serial Issue:
|
