01375594

Component

http://www.trb.org/Publications/Blurbs/167474.aspx

Results of a survey during the summer of 2011 that explored the relationship between consumer behavior and mode choice suggest that marketing to cyclists is likely to generate a positive expenditure return for businesses in the right context. This ongoing study will examine the findings more closely, controlling for establishment characteristics, customer demographics, and the built environment near the business in disaggregate models of expenditures.

English

p 29

2012-5

TR News

Print

Figures; Photos; Tables

Bicycling; Businesses; Consumer behavior; Cyclists; Economic benefits; Marketing; Mode choice

Economics; Pedestrians and Bicyclists; Planning and Forecasting; I10: Economics and Administration; I72: Traffic and Transport Planning

TRIS, TRB

Jul 17 2012 9:19AM

• Advancing the Discourse on Health and Transportation
• Business Cycles: Catering to the Bicycling Market
• Innovative Data Collection for Pedestrians, Bicycles, and Other Non-Motor Vehicle Modes
• Introduction: Making Way for Pedestrians and Bicycles: Realizing the Environmental, Health, and Economic Benefits
• Leveraging the Health Benefits of Active Transportation: Creating an Actionable Agenda for Transportation Professionals
• Measuring Multimodal Mobility with the "Highway Capacity Manual" 2010 and Other New Analysis Tools
• Measuring Walking and Cycling for Transportation: Expert Panel Examines Practice, Challenges, and Gaps
• Regulating Emerging Light Electric Vehicles to Enhance Urban Transportation System Sustainability
• Research Pays Off: Safety Effectiveness of the HAWK or Pedestrian Hybrid Beacon
• Transferring European Bicyclist- and Pedestrian-Friendly Designs and Practices to the United States: The Importance of Comprehensive Approaches That Include Evaluation
• Traveler Response to Pedestrian and Bicycle Facilities and Programs
• Understanding Right-Turn Car–Cycle Conflicts at Intersections: Findings from Site-Based and In-Car Observations
• Walking and Bicycling in the United States: The Who, What, Where, and Why
• Walking and Cycling in Western Europe and the United States: Trends, Policies, and Lessons