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Title:

Modeling Public Acceptance Toward Sustainable Transportation: A Case Study of Klang Valley, Malaysia

Accession Number:

01368708

Record Type:

Component

Abstract:

It is always a challenge to get a sustainable transportation system implemented in urban cities. This is especially the case for developing countries where such policies and implementation need to overcome competing national needs (such as defense, trade and industry, education, and basic housing and transport infrastructure). Since transportation investments are mostly publicly-funded, it is important for the public to support any sustainable transportation initiatives put forth for consideration by the government. This paper therefore investigates potential factors contributing to public acceptance of sustainable transportation systems in developing countries using theories of planned action and behavior. Using the Klang Valley in Malaysia as a case study, a revealed preference questionnaire survey was conducted to solicit opinions on the acceptance towards sustainable transportation. A public acceptance model was developed using structural equation modeling. The results presented in this paper show that public intention of acceptance and socio-economic characteristics of individuals contribute strongly to their actual behavior in supporting the system. Factors affecting the intention to adapt and use sustainable transportation include: awareness, attitude, government actions, and service availability. The findings presented in this paper allow useful insights in setting future sustainable transportation policies in Malaysia.

Supplemental Notes:

This paper was sponsored by TRB committee ADD40 Transportation and Sustainability

Monograph Accession #:

01362476

Report/Paper Numbers:

12-0823

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Khoo, Hooi Ling
Ong, Ghim Ping

Pagination:

18p

Publication Date:

2012

Conference:

Transportation Research Board 91st Annual Meeting

Location: Washington DC, United States
Date: 2012-1-22 to 2012-1-26
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Figures; References; Tables

Uncontrolled Terms:

Planned behavior

Geographic Terms:

Malaysia

Subject Areas:

Environment; Planning and Forecasting; Policy; Transportation (General); I15: Environment; I72: Traffic and Transport Planning

Source Data:

Transportation Research Board Annual Meeting 2012 Paper #12-0823

Files:

TRIS, TRB

Created Date:

Feb 8 2012 4:57PM