01336936

Component

https://doi.org/10.3141/2214-02

http://scholar.google.com...siri&publication_year=2011

Research in the choice behavior of air travelers has evolved to include an analytical focus on variation in the sensitivities of travelers to factors influencing itinerary choice. Some choice studies have moved beyond a focus on assumed representative, mean-level sensitivities toward a goal of representing the distribution of preferences across a sample. The mixed multinomial logit model has served as a valuable means of estimating such distributions of air travel preferences, including studies of business travelers, impacts of airport level-of-service attributes, distributions of willingness-to-pay (WTP), and information-processing strategies. Does the insight gained in previous studies, focusing on preferences in mature markets with relatively high per capita rates of air travel activity, apply to markets with low frequencies of airline patronage? This study centers on a survey of travelers in Tehran, Iran, a low-frequency air travel market. The analysis incorporates tests of a full range of distributions of random parameters to determine whether the impacts of restricting distributions allow only normality and confirms the potential to improve model fit with alternative distributions. The estimated distributions of WTP measures confirm the value of accounting for preference heterogeneity in the analysis of choice of air itinerary behavior in a low-frequency market and yield lower mean WTP values relative to analysis that omits the effects of preference heterogeneity.

01351429

11-3781

English

pp 10-19

2011

Transportation Research Record: Journal of the Transportation Research Board

9780309167284

Print

References (27) ; Tables (6)

Air travel; Business trips; Choice models; Consumer preferences; Itinerary; Level of service; Multinomial logits; Surveys; Travel behavior

Heterogeneity (Choices); Service frequency; Willingness-to-pay

Tehran (Iran)

Aviation; Planning and Forecasting; I72: Traffic and Transport Planning

TRIS, TRB, ATRI

Feb 17 2011 6:38PM

• Addressing and Benchmarking Variations in Airport Demand in the U.S. Domestic Market
• Airborne Laser Survey Specifications and Quality Management Protocols for Airport Obstruction Surveys
• Application of Complex Network Theory and Genetic Algorithm in Airline Route Networks
• Assessing the Impact of Stochastic Capacity Variation on Coordinated Air Traffic Flow Management
• Capacity, Delay, and Schedule Reliability at Major Airports in Europe and the United States
• Computation of Aircraft Braking Distances
• Critical Factors for Development of Airport Cities
• Critical Flights Detected with Time Windows
• Economic and Institutional Impacts of Introduction of Self-Separation Concept of Operations in Air Traffic Management
• Effect of Disruptions on Service Quality and Market Share: Evidence from the U.S. Domestic Airline Industry
• Eruption of Eyjafjallajökull in Iceland: Experience of European Air Traffic Management
• Exploring the Impact of Introducing Scheduled Flights on Aviation Markets: Experience from Opening of China–Taiwan Nonstop Flights
• Impacts and Responses of Icelandic Aviation to the 2010 Eyjafjallajökull Volcanic Eruption: Case Study
• Measuring Quality of Service in Airport Passenger Terminals
• Modeling and Forecasting Passenger Demand for a New Domestic Airport with Limited Data
• Simple Sensors Used for Measuring Service Times and Counting Pedestrians: Strengths and Weaknesses
• Using Smeed’s Law to Estimate Number of Bird Strikes in Utah