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Title:

Employer Perception of Employer-Based Trip Reduction Benefits and Strategy Implementation

Accession Number:

01055884

Record Type:

Component

Availability:

Transportation Research Board Business Office

500 Fifth Street, NW
Washington, DC 20001 United States

Abstract:

Employer-based trip reduction (EBTR) strategies urge employers to implement incentives to reduce single occupancy vehicle rates, vehicle emissions, and congestion by influencing employee commute behavior. A survey of Atlanta area employers in 2003 and 2005 traced such employer-based transportation control measures. Only about 5-15% of employers offer commute benefits, less than 10% offer parking benefits, and more than 70% never promote commute programs. Less than 20% of employers are members the Atlanta Clean Air Campaign (CAC) or a local transportation management association (TMA), which promote EBTR programs. No change in the above benefit offering rates, program promotion frequency, or membership rates was detected between 2003 and 2005. Also unchanged were work mode patterns. Employer perception of barriers can partially explain the low level of EBTR strategy implementation. Employers most commonly regard as influential insufficient employee interest (~60%), minimal perceived benefits to organization (~55%), lack of upper management support (~50%), and office’s distance to public transit (~45-50%). Distance to transit is a major barrier associated with implementing guaranteed ride home programs and all transit pass related programs. Employer implementation of onsite transit sales has led to increased employer perception of conflict with organization operations, high cost, and concerns regarding equity across types of employees. Nevertheless, members of the CAC and TMA’s are more likely than nonmembers to offer almost all commute and parking benefits and less likely to offer free parking. Recruiting employers to the CAC and TMA’s while recognizing employer worksite accessibility to transit can enhance EBTR strategy implementation.

Monograph Accession #:

01042056

Report/Paper Numbers:

07-0676

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Zuehlke, Kai
Guensler, Randall L

Pagination:

20p

Publication Date:

2007

Conference:

Transportation Research Board 86th Annual Meeting

Location: Washington DC, United States
Date: 2007-1-21 to 2007-1-25
Sponsors: Transportation Research Board

Media Type:

CD-ROM

Features:

Figures (6) ; References (11) ; Tables (5)

Identifier Terms:

Guaranteed Ride Home

Subject Areas:

Administration and Management; Highways; Public Transportation; I10: Economics and Administration

Source Data:

Transportation Research Board Annual Meeting 2007 Paper #07-0676

Files:

BTRIS, TRIS, TRB

Created Date:

Feb 8 2007 5:16PM