01033485

Component

https://doi.org/10.3141/1956-06

http://scholar.google.com...Rose&publication_year=2006

Social psychology offers a series of persuasion techniques that are able to strengthen the impact of travel demand management programs. This is particularly the case for community-based programs of voluntary travel behavior change such as the TravelSmart programs currently being conducted in Melbourne, Australia. This paper presents the results of an experiment that has applied six particular persuasion techniques as part of a community-based TravelSmart campaign. In a pilot test of 160 households, combinations of persuasion elements were tested with eight different treatment groups while a number of sociodemographic variables were controlled. Although the results were not statistically significant at the 95% confidence level because of a limited sample size, the results indicated an increase in the rate of participation when persuasion strategies were integrated into the TravelSmart recruitment process. Modeling of the intervention uptake as a function of sociodemographic variables indicated the problem of linguistic barriers in association with a multicultural urban population. In contrast, bicycle availability and the current use of public transit both had positive impacts on TravelSmart participation. Initial analysis of the results from a larger field test of some 800 test and control households reinforced the positive impact of the persuasion strategies. Overall, the results indicate the need to explore an extension of the persuasion principles from their use in the recruitment process to all other implementation stages of voluntary travel behavior change programs.

01036768

English

pp 42-51

2006

Transportation Research Record: Journal of the Transportation Research Board

030909965X

Print

Figures (1) ; References (48) ; Tables (3)

Behavior modification; Community action programs; Social psychology; Strategic planning; Travel behavior; Travel demand management

TravelSmart (Program : Victoria, Australia)

Persuasion (Psychology); Sociodemographic variables

Melbourne (Australia)

Highways; Planning and Forecasting; Public Transportation; Safety and Human Factors; Society; I72: Traffic and Transport Planning

TRIS, TRB, ATRI

Mar 3 2006 10:26AM

• Access and Mobility Design Policy for Disabled Pedestrians at Road Crossings: Exploration of Issues
• Context-Sensitive Urban Transportation Design in West Philadelphia, Pennsylvania
• Cost-Effectiveness of Access to Nonemergency Medical Transportation: Comparison of Transportation and Health Care Costs and Benefits
• Designing Today’s Urban Arterials: Lessons Learned from Lake Street in Minneapolis, Minnesota
• Development of an Internet-Based Traffic Simulation Framework for Transportation Education and Training
• Do Employee Commuter Benefits Reduce Vehicle Emissions and Fuel Consumption? Results of the Fall 2004 Survey of Best Workplaces for Commuters
• Evaluation of Sidewalk Unevenness Based on Wheelchair Traveling Resistance
• Exploratory Analysis of Crossing Difficulties for Blind and Sighted Pedestrians at Channelized Turn Lanes
• Gender Dimensions of Transport in Developing Countries: Lessons from World Bank Projects
• Hidden Epidemic of Maternal, Fetal, and Neonatal Mortality and Injury from Crashes: A Case of Societal Neglect?
• Implementation of Web-Based Electronic Data Management System: Case Study of Highway Megaproject Construction Material Quality Assurance Program
• Improving Urban Mobility Management: Case Study of Rome
• Is the Driving Experience of Older Women Changing? Safety and Mobility Consequences over Time
• Nationwide Survey of Transportation Planning Courses: Introduction, Findings, and Recommendations
• Native American Transit: Current Practices, Needs, and Barriers
• Negotiating "Tax Peace": Best Practices in Tribal Fuel Taxation Agreements
• Parking Management and Modeling of Car Park Patron Behavior in Underground Facilities
• Selecting Indicators for Strategic Performance Management
• Spatial Decision Support System for Low-Income Families: Relocation Tool for the Chicago, Illinois, Region
• Speed Index: Scalable Operations Performance Measure Based on Available Data
• The World Can Be Flat: Case Study of Flat-Rate Pricing for Vanpool Operations
• Voyage of the SS Minivan: Women’s Travel Behavior in Traditional and Suburban Neighborhoods