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Title:

INCENTIVES AND RATES OF RETURN FOR TRAVEL SURVEYS

Accession Number:

00732299

Record Type:

Component

Availability:

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Order URL: http://worldcat.org/isbn/0309059216

Abstract:

In recent years, lower rates of return for household-based travel surveys have become a reality. It may be difficult to collect enough data for effective transportation planning. Various incentive methods have been used to induce survey recipients to participate fully. Incentive methods will be described (along with other factors affecting rates of return), and their apparent effect on rates of return discussed. It appears that monetary incentives sent with survey materials are most effective in increasing return rates; nonmonetary incentives offered with survey packets are somewhat less effective. The data are inconclusive regarding monetary and nonmonetary incentives offered as a reward upon completion of surveys.

Supplemental Notes:

This paper appears in Transportation Research Record No. 1551, Innovative Transportation Data Management, Survey Methods, and Geographic Information Systems.

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Tooley, M S

Pagination:

p. 67-73

Publication Date:

1996

Serial:

Transportation Research Record

Issue Number: 1551
Publisher: Transportation Research Board
ISSN: 0361-1981

ISBN:

0309059216

Features:

References (21) ; Tables (1)

Uncontrolled Terms:

Subject Areas:

Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning

Files:

TRIS, TRB

Created Date:

Feb 5 1997 12:00AM

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