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Title: INCENTIVES AND RATES OF RETURN FOR TRAVEL SURVEYS
Accession Number: 00732299
Record Type: Component
Record URL: Availability: Find a library where document is available Abstract: In recent years, lower rates of return for household-based travel surveys have become a reality. It may be difficult to collect enough data for effective transportation planning. Various incentive methods have been used to induce survey recipients to participate fully. Incentive methods will be described (along with other factors affecting rates of return), and their apparent effect on rates of return discussed. It appears that monetary incentives sent with survey materials are most effective in increasing return rates; nonmonetary incentives offered with survey packets are somewhat less effective. The data are inconclusive regarding monetary and nonmonetary incentives offered as a reward upon completion of surveys.
Supplemental Notes: This paper appears in Transportation Research Record No. 1551, Innovative Transportation Data Management, Survey Methods, and Geographic Information Systems.
Language: English
Corporate Authors: Transportation Research Board 500 Fifth Street, NW Authors: Tooley, M SPagination: p. 67-73
Publication Date: 1996
Serial: ISBN: 0309059216
Features: References
(21)
; Tables
(1)
TRT Terms: Uncontrolled Terms: Subject Areas: Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning
Files: TRIS, TRB
Created Date: Feb 5 1997 12:00AM
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