00369121

Component

http://onlinepubs.trb.org...s/trr/1982/857/857-012.pdf

http://scholar.google.com...rody&publication_year=1982

Findings are presented of a comprehensive evaluation that was made of an employer-based monthly transit pass program instituted in Jacksonville, Florida. The purpose of the demonstration, which was funded through the Service and Methods Demonstration Program of the Urban Mass Transportation Administration, was to assess the impacts that result when transit passes are sold, distributed, and promoted by employers to their employees. Three affected groups were examined-employers, employees, and the transit operator. Enrolling 30 firms to participate in the sale of transit passes was accomplished very successfully and efficiently by having staff members with first-hand knowledge of the local business community schedule a personal meeting with the chief executive officer at each firm. However, the monthly transit pass, which was initially priced at little or no discount compared with cash fares, was not purchased by many employees who use the bus mainly for commuting purposes. However, by instituting a modest $2.00 discount in the pass price and encouraging employers to provide additional subsidies, the number of passes sold increased from an average of 120 to more than 1000 per month at the end of the first year. By the eighteenth month of the program, one-third of the employers were selling the pass at a discount to their employees. While the employer-promoted pass program resulted in some new transit riders (about 20 percent of the purchasers had previously used other modes), more than 60 percent of the pass purchasers were already regular bus commuters. Revenues lost because of the program were small (about 0.3 percent of regular monthly revenue) since 75 percent of the employees use the transit pass only for commuting.

Publication of this paper sponsored by Committee on Transit Service Characteristics. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.

01411659

pp 64-69

1982

Transportation Research Record

61st Annual Meeting of the Transportation Research Board

0309033608

Digital/other

Figures (3) ; References (6) ; Tables (1)

Employers; Marketing; Private enterprise; Public transit; Revenues; Subsidies; Tickets

Jacksonville (Florida)

Jacksonville (Florida)

Administration and Management; Economics; Finance; Highways; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration

TRIS, TRB

Jan 31 1983 12:00AM

• ATLANTA TRANSIT PRICING STUDY: MODERATING IMPACT OF FARE INCREASES ON POOR
• AVERAGE TRANSIT TRIP LENGTHS BY RACIAL AND INCOME CLASSES IN ATLANTA: EQUITY OF FLAT FARES BASED ON TRIP LENGTH
• DESIGN OF BUS TRANSIT MONITORING PROGRAMS
• ECONOMICS OF TRANSIT FARE PREPAYMENT: PASSES
• EVALUATION OF EMPLOYER-BASED TRANSIT PASS PROGRAMS. (ABRIDGMENT)
• GRAPHICAL PERSON-MACHINE INTERACTIVE APPROACH FOR BUS SCHEDULING. (ABRIDGMENT)
• PERFORMANCE-BASED FUNDING-ALLOCATION GUIDELINES FOR TRANSIT OPERATORS IN LOS ANGELES COUNTY
• POTENTIAL ROLE OF DECISION SUPPORT SYSTEMS IN TRANSIT MANAGEMENT
• PUBLIC TRANSPORTATION IN THE 1980'S: RESPONDING TO PRESSURES OF FISCAL AUSTERITY
• SOCIOECONOMIC AND TRAVEL-BEHAVIOR CHARACTERISTICS OF TRANSIT PASS USERS
• TRANSIT PERFORMANCE IN NEW YORK STATE
• TRI-MET'S SELF-SERVICE FARE COLLECTION PROGRAM