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Title:

Marketing Mobility as a Service: Insights from the National Household Travel Survey

Accession Number:

01763711

Record Type:

Component

Abstract:

The introduction of the Mobility as a Service (MaaS) concept in recent years has led to trials of MaaS around the world. This concept provides bundles of transportation services which people can purchase instead of individual modes. In many areas of the United States, shared transportation modes are operated and purchased separately. The 2017 National Household Travel Survey provided responses on five shared transportation modes: bikeshare, carshare, online delivery services, rideshare, and public transit. The goal of this paper is to evaluate potential shared transportation bundles that could be marketed for MaaS in the United States. Every two, three, four, and five shared transportation bundle combinations were created to find which transportation bundles would be best suited for the models. For each transportation bundle, three binary logit models were run: one for those who live in urban areas, one for those who live in rural areas, and one nationwide. In total, 36 models were estimated and 12 models were selected for this paper. While most of the models had similar trends, such as each bundle being used by those with fewer vehicles, there were key differences between urban and rural areas for each bundle, including gender and income level. By understanding who uses which modes of transportation, MaaS plans can be marketed toward the groups most likely to use them.

Supplemental Notes:

This paper was sponsored by TRB committee AP020 Standing Committee on Innovative Public Transportation Services and Technologies.

Report/Paper Numbers:

TRBAM-21-01661

Language:

English

Corporate Authors:

Transportation Research Board

Authors:

Crossland, Cassidy
Brakewood, Candace

Pagination:

20p

Publication Date:

2021

Conference:

Transportation Research Board 100th Annual Meeting

Location: Washington DC, United States
Date: 2021-1-5 to 2021-1-29
Sponsors: Transportation Research Board; Transportation Research Board

Media Type:

Digital/other

Features:

Figures; References; Tables

Subject Areas:

Highways; Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation

Source Data:

Transportation Research Board Annual Meeting 2021 Paper #TRBAM-21-01661

Files:

TRIS, TRB, ATRI

Created Date:

Dec 23 2020 11:09AM