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Title:

Exploring Individual Preferences and Willingness to Pay for Mobility as a Service

Accession Number:

01749143

Record Type:

Component

Availability:

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Order URL: http://worldcat.org/issn/03611981

Abstract:

This paper discusses demand and willingness to pay for mobility as a service (MaaS) plans. Given the rising popularity of the MaaS concept, research exploring preferences and demand for such services is valuable to researchers and policy makers as well as other involved stakeholders and mobility operators. This research investigates individual preferences for MaaS utilizing data collected via questionnaire surveys from Greater Manchester, United Kingdom. The surveys collected socio-demographic data and data in relation to individuals’ attitudes and typical mode use patterns, while stated preference data were also obtained by designing menu-based stated preference experiments where the respondents were able to create their ideal MaaS plan. A hybrid choice model is developed to explore user choices toward MaaS, while distributed willingness to pay values are estimated. A latent variable that captures the latent predisposition of people toward using multiple modes of transport is constructed. The results indicate that individuals who are more prone to using multimodal mobility options are willing to pay more for being offered both traditional and emerging mobility services as part of a monthly MaaS plan. Considering that the implementation of MaaS is still at an immature phase, while research efforts in relation to the demand for MaaS are limited, the results of this paper provide significant insights into individuals’ preferences toward MaaS and the heterogeneity between different user segments, and could be exploited to formulate valuable plans and contribute to the successful implementation of MaaS.

Supplemental Notes:

This paper reflects only the authors’ views and the European Commission is not liable for any use that may be made of the information contained therein. © National Academy of Sciences: Transportation Research Board 2020.

Language:

English

Authors:

Polydoropoulou, Amalia
Tsouros, Ioannis
Pagoni, Ioanna
Tsirimpa, Athena

Pagination:

pp 152-164

Publication Date:

2020-11

Serial:

Transportation Research Record: Journal of the Transportation Research Board

Volume: 2674
Issue Number: 11
Publisher: Sage Publications, Incorporated
ISSN: 0361-1981
EISSN: 2169-4052
Serial URL: http://journals.sagepub.com/home/trr

Media Type:

Web

Features:

References (45)

Identifier Terms:

Mobility-as-a-Service (MaaS)

Geographic Terms:

Greater Manchester (England)

Subject Areas:

Finance; Passenger Transportation; Public Transportation

Files:

TRIS, TRB, ATRI

Created Date:

Aug 25 2020 3:07PM