01697791

Component

As autonomous vehicle (AV) technologies are dramatically evolving, they are expected to reshape the transportation system (on the supply side) and landscape of travel behavior (on the demand side). A primary question is how people will respond to AV technologies when they are fully mature. Our understanding on that question can affect transportation / land use policies designed to proactively influence people’s behaviors. This study offers an early glimpse of how individuals perceive the advantages/disadvantages of AVs and their mode-use intentions, once AVs become the only way to travel by car. The authors employ factor analysis and latent class cluster analysis on survey data collected from a sample of 2,760 Georgia residents. Two perception constructs emerge: AV pros and AV overuse cons. The authors discover seven latent segments with respect to four mode-use propensities (AV over walk/bike, AV over flight, zero-occupant AV over occupied AV, and AV over transit). Socio-demographics, geography, attitudes, and perceptions of AVs help characterize those market segments.

This paper was sponsored by TRB committee ADB20 Standing Committee on Effects of Information and Communication Technologies (ICT) on Travel Choices.

19-05875

English

4p

2019

Transportation Research Board 98th Annual Meeting

Digital/other

Figures

Attitudes; Autonomous vehicles; Cluster analysis; Factor analysis; Mode choice; Surveys; Travel behavior; Travel demand

Georgia

Highways; Planning and Forecasting; Vehicles and Equipment

Transportation Research Board Annual Meeting 2019 Paper #19-05875

TRIS, TRB, ATRI

Dec 7 2018 9:37AM