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Title: Accounting for the Impact of Latent Variety-Seeking Tendencies Theory and Application to HSR–Air Intermodality in China
Accession Number: 01661474
Record Type: Component
Abstract: While variety seeking has been intensively analysed in consumer marketing, little is known about its impact in the transport world where many novel travel services have emerged in recent years. In this paper, the authors investigate how variety-seeking tendencies could influence intercity travellers’ mode choice decisions in the new context of HSR (high-speed rail)-air intermodality in China. An integrated choice and latent variable (ICLV) model is proposed with a view to provide them with a more behaviourally realistic explanation of respondents’ choice decisions. Two latent variables, namely need for variety and resistance to change, are used to describe variety-seeking tendencies. The research findings suggest that variety-seeking tendencies have different impacts across modes, where variety seekers would be more likely to choose the newly-introduced integrated HSR -air option whereas variety avoiders have a higher propensity to choose car-air or traditional separate HSR-air alternative. No significant difference in the impact of variety seeking is discovered between air-air and integrated HSR-air.
Supplemental Notes: This paper was sponsored by TRB committee ADB10 Standing Committee on Traveler Behavior and Values.
Report/Paper Numbers: 18-06206
Language: English
Authors: Song, FangqingHess, StephaneDekker, ThijsPagination: 18p
Publication Date: 2018
Conference:
Transportation Research Board 97th Annual Meeting
Location:
Washington DC, United States Media Type: Digital/other
Features: Figures; References; Tables
TRT Terms: Uncontrolled Terms: Geographic Terms: Subject Areas: Aviation; Operations and Traffic Management; Planning and Forecasting; Public Transportation
Source Data: Transportation Research Board Annual Meeting 2018 Paper #18-06206
Files: TRIS, TRB, ATRI
Created Date: Jan 8 2018 11:36AM
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