01663299

Component

Theories of behavior change originating from the psychology literature have only recently begun to percolate transportation research and practice. One theory, the Transtheoretical Model (TTM), postulates a stage-based segmentation approach for grouping individuals according to their readiness for change. Using an online survey (N = 914), this study aims to uncover the determinants of walking and cycling behaviors modeled as stages of change. A series of ordered logit models illustrate the importance of both objective and a range of socio-cognitive subjective variables for determining stage membership. Two main findings emerge. Comparing biking and walking, the model reveals both shared variables (vehicle ownership, self-identity) and differing factors (gender, environmental spatial ability), with significant implications for policy. Moreover, the model combining objective and subjective factors has the best fit and validity. Overall, the TTM shows promise in explaining change stages for active mobility.

This paper was sponsored by TRB committee ADB10 Standing Committee on Traveler Behavior and Values.

18-05522

English

7p

2018

Transportation Research Board 97th Annual Meeting

Digital/other

Figures; References; Tables

Behavior; Bicycling; Modal shift; Policy making; Psychological aspects; Walking

Pedestrians and Bicyclists; Planning and Forecasting; Policy

Transportation Research Board Annual Meeting 2018 Paper #18-05522

TRIS, TRB, ATRI

Jan 8 2018 11:24AM