01658659

Component

This paper deals with the impact of crowdsourcing on mode-shift behavior of university students. Students from California State University, Long Beach, were the participants in this study. The participants were selected based on the criteria that they arrived at the campus at least once on a weekday, owned or could use a smartphone, and had access to public transport, walk, bike, or carpool to reach the campus. To assess the mode-shift behavior, a two-phase study (Phase I and II) was performed spanning over two-month period. During Phase I, a control was created by acquiring the mode choice of participants through emails. Phase II involved anonymous and collective participation in using “Twitter” to express mode choice and views on mode choice to reach the college campus. Comparing results of Phase II with Phase I, it was observed that there was an overall shift of almost 13% of private car users and 0.2% of bus transit users to other modes, such as bike, walk and carpool. The mode shift increase was almost 2% for walking and 11% for carpool from Phase I to II, with almost no change in mode shift for bicycling. Genderwise, female students had a higher percentage shift from cars to other modes as compared to male students. Majority of the mode shift occurred towards walking for both males and females. The results show very important policy implications utilizing crowdsourcing to influence mode choice behavior among college students and young adults.

This paper was sponsored by TRB committee ANF10 Standing Committee on Pedestrians.

18-03871

English

12p

2018

Transportation Research Board 97th Annual Meeting

Digital/other

References; Tables

College students; Crowdsourcing; Gender; Modal shift; Mode choice; Social media; Travel behavior

Twitter

Long Beach (California)

Data and Information Technology; Planning and Forecasting; Transportation (General)

Transportation Research Board Annual Meeting 2018 Paper #18-03871

TRIS, TRB, ATRI

Jan 8 2018 10:58AM