01661257

Component

Driver distraction is a specific type of driver inattention that can happen due to a driver being engaged in activities like cell phone calls, texting, and other activities such as adjusting radio channels/DVD player, using navigation devices, distraction by passengers or external stimuli, etc. This has been a growing concern in recent years for traffic safety especially due to the advent of technologies like the smartphone and other handheld entertainment devices. Approximately 6.7% of all fatal crashes in the US were reported to be distraction-related crashes in 2015. This study shows an analytical framework implemented by the Montana Department of Transportation that can be used to identify the problem areas and associated risk factors associated with distracted driving. Secondly, it shows some aspects of data visualization techniques that can help identify the targeted areas that can be shared with law enforcement and utilized in corresponding media campaigns to mitigate the behavior. Thirdly, the study discusses how the analytical framework can aid in distributing funding or safety grants to participating agencies. The framework can be followed by other states that have the similar education or enforcement activities.

This paper was sponsored by TRB committee ANB10 Standing Committee on Transportation Safety Management. Alternative Title: Identifying Targeted Programs for Distracted Driving in Montana Using Analytics and Data Visualization

18-03598

English

11p

2018

Transportation Research Board 97th Annual Meeting

Digital/other

Figures; Maps; References (19) ; Tables

Attention lapses; Behavior; Data analysis; Distraction; Highway safety; Risk assessment

Data visualization

Montana

Data and Information Technology; Highways; Safety and Human Factors

Transportation Research Board Annual Meeting 2018 Paper #18-03598

TRIS, TRB, ATRI

Jan 8 2018 10:53AM