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Title:

Exploring Mechanisms of Decision Making for Plug-In Electric Vehicle Adoption or Rejection: A Qualitative Study in a Second- and a Third-Tier City in China

Accession Number:

01659905

Record Type:

Component

Abstract:

Heavy incentives, both financial and non-financial, are playing important roles in spurring the Plug-in Electric Vehicle (PEV) market in China. However, many of these incentives are not sustainable in the long-run. To meet the goal of 5 million PEVs on roads by 2020 in China, it is critical to find out other intrinsic motivations as well as barriers of PEV buyers to increase PEV adoption rates in a sustainable way even with diminishing incentives for PEV buyers. An effective way to address this question is to explore how consumers go through the decision process to adopt or reject this new vehicle technology. This study focuses on the individual decision process to understand the formation of attitudes and preferences for PEVs as well as the reasons for rejection by employing in-depth qualitative methods in a second-tier and a third-tier city in China, respectively, that offer less aggressive incentives for PEV sales compared to first-tier cities but have still achieved reasonable increases to their PEV markets. The findings suggest that with current technology level, the vehicle social profile, vehicle quality and safety, vehicle technology complexity, and market model availability are important factors affecting decision-making process of PEV adoption. The authors also find that vehicle quality, charging compatibility, and charging safety play critical roles in the long-term sustainable adoption of PEV.

Supplemental Notes:

This paper was sponsored by TRB committee ADC80 Standing Committee on Alternative Transportation Fuels and Technologies.

Report/Paper Numbers:

18-03470

Language:

English

Authors:

Xing, Yan
Tal, Gil
Wang, Yunshi

ORCID 0000-0001-5224-3408

Pagination:

5p

Publication Date:

2018

Conference:

Transportation Research Board 97th Annual Meeting

Location: Washington DC, United States
Date: 2018-1-7 to 2018-1-11
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

References

Geographic Terms:

China

Subject Areas:

Energy; Highways; Planning and Forecasting; Policy; Vehicles and Equipment

Source Data:

Transportation Research Board Annual Meeting 2018 Paper #18-03470

Files:

TRIS, TRB, ATRI

Created Date:

Jan 8 2018 10:51AM