01659733

Component

The paper aims to identify strategies for encouraging the use of shared modes for school trips based on the perception of parents. A paper-pencil based questionnaire was designed to collect responses from the parents. More than 7000 responses were obtained using simple random sampling technique. Priority areas of interventions for the improvement of shared modes were identified by comparing factor structure and management schemes which are derived using Revised Importance-Performance Analysis (Revised-IPA). Priority areas were also identified using traditional IPA. It was shown that there is a substantial difference in parents’ stated and derived importance for the school trip attributes. The qualitative attributes such as Safety, Security, Staff behaviour, Reliability, and Comfort, which are often neglected in improvement planning of shared modes in emerging countries, were identified as the major areas for improvement. A comparison of the results from IPA and Revised IPA showed that the Revised IPA results are close to the reality which was re-confirming the fact that Revise IPA is more rational compared to traditional IPA. Although the findings from the present study are case specific, the work is likely to encourage practitioners and policy makers to apply a similar approach for formulating policy measures for improvement of services in other contexts.

This paper was sponsored by TRB committee ANB10 Standing Committee on Transportation Safety Management.

18-02695

English

7p

2018

Transportation Research Board 97th Annual Meeting

Digital/other

Figures; References

Attitudes; Parents; Promotion; School trips; Strategic planning; Vehicle sharing

Shared-use vehicle systems

Administration and Management; Passenger Transportation; Policy

Transportation Research Board Annual Meeting 2018 Paper #18-02695

TRIS, TRB, ATRI

Jan 8 2018 10:38AM