01650132

Component

https://doi.org/10.3141/2628-12

This study used a matched data set drawn from more than 1 million new vehicle postpurchase consumer satisfaction surveys to test for differences in satisfaction and reasons for vehicle choice and rejection between conventional internal combustion engine (ICE) vehicles and plug-in electric vehicles (PEVs). The Wilcoxon signed rank test and the McNemar and chi-square tests were used to evaluate consumer satisfaction and reasons for rejecting considered vehicles, respectively. Results show that PEV purchasers and considerers—people who considered purchasing a specific type of car (Editor’s note: This term is the authors’.)—were less satisfied with their overall purchase experience, but those who considered and rejected a PEV were less likely than those who considered and rejected an ICE to cite the dealer’s attitude as the reason for rejection. Price and value were the most cited reasons and were similarly important for both groups. Reasons related to model availability and vehicle attributes were more often a concern for PEV considerers than for ICE considerers. These results suggest that even with existing incentives, the limitations of the current technology (e.g., price and range) and the variety of available vehicles are the most important challenges to market expansion.

01629808

17-04996

English

pp 110-119

2017

Transportation Research Record: Journal of the Transportation Research Board

9780309441834

Digital/other

Figures; References; Tables

Automobile ownership; Consumer behavior; Customer satisfaction; Electric vehicles; Plug-in hybrid vehicles

Energy; Highways; Vehicles and Equipment

TRIS, TRB, ATRI

Nov 1 2017 8:29AM

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• Energy Consumption and Cost Savings of Truck Electrification for Heavy-Duty Vehicle Applications
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• Use of Statewide Models as a Decision Tool for Zero-Emission Vehicles Deployment