01628712

Component

https://doi.org/10.3141/2624-02

The standard business logo sign found along North Carolina highways contains six logos, in accordance with the Manual on Uniform Traffic Control Devices. As the population grows, the demand for business is increasing. Shifting from six-panel business logo signs to nine-panel signs would afford more businesses the opportunity to advertise in areas of high demand. The effects that such a change may have on the driving population are analyzed. Factors such as a driver’s age and familiarity with logos and logo format are taken into consideration. A change in the format of business logo signs is proposed not only to move from six to nine panels but also to improve the effectiveness of existing business logo signs.

01626376

17-03226

English

pp 9–18

2017

Transportation Research Record: Journal of the Transportation Research Board

9780309441735

Digital/other

Figures (3) ; References (29) ; Tables (1)

Age; Businesses; Design; Distraction; Driver performance; Drivers; Highway safety; Restaurants; Signs; Traffic signs

Logos

North Carolina

Design; Highways; Operations and Traffic Management

TRIS, TRB, ATRI

Dec 8 2016 11:12AM

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