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Title:

Comparison of Motivational and Informational Contexts for Improving Eco-Driving Performance

Accession Number:

01623719

Record Type:

Component

Abstract:

Eco-driving, the practice of operating a vehicle with environmentally friendly objectives, has been the focus of an increasing number of driving studies over the past decade, as new forms of vehicle automation and more driver-centric feedback continually emerge. Common benefits range from reducing carbon footprints and emissions to better fuel economy. Studies have also examined the effectiveness of in-vehicle assistance devices and training or education programs for commercial and passenger vehicle operators. Eco-driving strategies in general show significantly smaller impacts in the field relative to their laboratory counterparts. This study further builds on past work by comparing and disentangling the effects from motivational contexts, for example a competition with prizes, with the effects of informational context, such as tutorials for drivers. To investigate this comparison, laboratory experiments are conducted using a commercial vehicle simulator. The results suggest that motivational contexts are more effective at encouraging eco-driving relative to informational contexts. Furthermore, incentives within competitive contexts had similar positive impacts on reducing carbon dioxide emissions and improving fuel efficiency as experiencing a tutorial on eco-driving. One possible explanation is that experienced drivers have already learned eco-driving techniques. This result further suggests that with respect to effectively encouraging eco-driving, targeting experienced drivers through a competition is better than presenting information or a tutorial.

Supplemental Notes:

This paper was sponsored by TRB committee AND10 Standing Committee on Vehicle User Characteristics.

Monograph Accession #:

01618707

Report/Paper Numbers:

17-00392

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Chen, Roger B
McConkey, Katie
Gavi, Glenn R

Pagination:

17p

Publication Date:

2017

Conference:

Transportation Research Board 96th Annual Meeting

Location: Washington DC, United States
Date: 2017-1-8 to 2017-1-12
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Figures; Photos; References (18) ; Tables

Subject Areas:

Highways; Safety and Human Factors

Source Data:

Transportation Research Board Annual Meeting 2017 Paper #17-00392

Files:

TRIS, TRB, ATRI

Created Date:

Dec 8 2016 10:02AM