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Title:

Social Network Influence on Mode Choice and Carpooling during Special Events: The Case of Purdue Game Day

Accession Number:

01593531

Record Type:

Component

Abstract:

The prevalence of social networks in recent times make people travel in so many different ways. Ride sharing is getting more popular and people make joint trips. People are more likely to carpool with friends as compared to traditional modes of travel such as driving own car, using transits and so on. This behavior is predominant during special events when individuals make trips to a specific location on a given day and time from various parts of the city. In turn, accommodating the travel demand generated during a special event is key to its success. This paper presents a multinomial logit model that identifies the determining factor for attendants in selecting one of five modes to reach the football arena at Purdue University: car, walk, carpool, bus and other. Using a personal network research design (PNRD) approach, socio-demographic attributes of egos and alters were collected and correlated to produce social network variables that were tested in the model framework. The estimations of this model reveals that the preference over a travel mode is related to a set of network variables (homophily, heterogeneity and density), and that proximity to campus play an important influence on selecting a private mode as compared to a shared ride or walk. The findings of this study construct a framework for the modal split during a special event that would help campus policy developers to foster ride sharing and transit authorities to better plan for such occasions, facilitating access to the venue location and improving overall experience of attendants.

Supplemental Notes:

This paper was sponsored by TRB committee ADB20 Standing Committee on Effects of Information and Communication Technologies (ICT) on Travel Choices.

Monograph Accession #:

01584066

Report/Paper Numbers:

16-3466

Language:

English

Corporate Authors:

Transportation Research Board

500 Fifth Street, NW
Washington, DC 20001 United States

Authors:

Rezende, Pedro Henrique dos Reis
Sadri, Arif Mohaimin
Ukkusuri, Satish V

Pagination:

19p

Publication Date:

2016

Conference:

Transportation Research Board 95th Annual Meeting

Location: Washington DC, United States
Date: 2016-1-10 to 2016-1-14
Sponsors: Transportation Research Board

Media Type:

Digital/other

Features:

Figures; References; Tables

Candidate Terms:

Social networking

Subject Areas:

Highways; Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation

Source Data:

Transportation Research Board Annual Meeting 2016 Paper #16-3466

Files:

TRIS, TRB, ATRI

Created Date:

Jan 12 2016 5:31PM