01589952

Component

Dynamic, or real-time ridesharing offers potential for helping drivers and riders coordinate to save trips, but few case studies exist to evaluate the effectiveness of various recruitment methods. This study summarizes the process and findings of a pilot project evaluating the use of dynamic ridesharing to verify occupancy for toll road discounts in Central Texas. Participants’ registration rates are evaluated in terms of association with ridesharing program efforts and incentives. Researchers classified a wide range of recruitment activities, and evaluated the daily relationship with the number of people actually registering for this dynamic ridesharing program. Regression analysis suggests that mass media interaction, such as paid advertisements and news coverage, offer the greatest immediate potential for encouraging ridesharing registration. Advancing technology offers a platform for increasing transportation system efficiency, but substantial recruitment efforts are necessary to create a critical mass of dynamic ridesharing drivers and riders.

This paper was sponsored by TRB committee ABE50 Standing Committee on Transportation Demand Management.

01584066

16-0569

English

17p

2016

Transportation Research Board 95th Annual Meeting

Digital/other

Figures; References; Tables

Carpools; Incentives; Ridesharing; Travel demand management

Texas

Highways; Operations and Traffic Management; Planning and Forecasting; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2016 Paper #16-0569

TRIS, TRB, ATRI

Jan 12 2016 4:24PM