01590103

Component

This paper investigates the relationship between place attitudes and measurable place attributes in Santa Barbara, California, while accounting for interpersonal and spatial variation. Data sources include a spatially-constrained place attitudes survey, parcel-based land use, business establishment records, and a collection of local geotagged Tweets, from which a spatial measure of happiness was extracted. The relationships among these variables are investigated using a cross-classified multilevel ordinal Structural Equations Modeling (SEM). The authors find that the opportunities people believe a place provides are higher when business establishments are more numerous, areas that provide more natural amenities are considered more attractive, and area residents are generally more familiar with areas that are more attractive and opportunity-rich. The authors also find that Twitter data may provide yet another facet of place attitudes enriching current databases.

This paper was sponsored by TRB committee ADB10 Standing Committee on Traveler Behavior and Values. Alternate title: Taking Place Perception into Travel Behavior Research.

01584066

16-0065

English

21p

2016

Transportation Research Board 95th Annual Meeting

Digital/other

Figures; References; Tables

Attitudes; Land use; Social media; Statistical analysis; Surveys; Travel behavior

Twitter

Santa Barbara (California)

Planning and Forecasting; Transportation (General); I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2016 Paper #16-0065

TRIS, TRB, ATRI

Jan 12 2016 4:17PM