01340055

Component

The variety of activities one can engage in while traveling are thought to give some utility to the trip, and this has implications for mode choice and customer satisfaction if the chosen mode is transit. In particular, use of information and telecommunication technology (ICT) devices allows riders to stay connected and may thus improve their perception and rating of their transit experience. An econometric analysis of responses to a survey of Chicago Transit Authority (CTA) train riders suggests that activity participation, particularly ICT use, environmental attitudes, and proximity to destination are all significant predictors of whether an individual would consider riding transit in Chicago as “a better use of time and/or money than driving”. Further models relate information and communication activity engagement on board transit vehicles to the riders’ attributes and trip characteristics. The strong preference of individuals under 30 for audio/visual and cell phone use, compared to the preference among older individuals for reading, suggests evolving factors to consider in designing and marketing a total transit experience. The work presented in this paper provides insight into an emerging phenomenon in the realm of communication-transportation interaction.

01329018

11-4244

English

13p

2011

Transportation Research Board 90th Annual Meeting

DVD

References (18) ; Tables (7)

Cellular telephones; Customer satisfaction; Information technology; Mode choice; Telecommunications; Transit riders; Travel behavior; Travel surveys

Chicago Transit Authority

Time savings

Chicago (Illinois)

Passenger Transportation; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning

Transportation Research Board Annual Meeting 2011 Paper #11-4244

TRIS, TRB

Feb 17 2011 6:48PM