01337875

Component

https://doi.org/10.3141/2213-12

http://scholar.google.com...niga&publication_year=2011

This paper investigates a strategy for guiding school-based active travel intervention. School-based active travel programs address the travel behaviors and perceptions of small target populations (i.e., at individual schools) so they can encourage people to walk or bike. Thus, planners need to know as much as possible about the behaviors and perceptions of their target populations. However, existing strategies for modeling travel behavior and segmenting audiences typically work with larger populations and may not capture the attitudinal diversity of smaller groups. This case study used Q technique to identify salient travel-related attitude types among parents at an elementary school in Denver, Colorado; 161 parents presented their perspectives about school travel by rank-ordering 36 statements from strongly disagree to strongly agree in a normalized distribution, single centered around no opinion. Thirty-nine respondents’ cases were selected for case-wise cluster analysis in SPSS according to criteria that made them most likely to walk: proximity to school, grade, and bus service. Analysis revealed five core perspectives that were then correlated with the larger respondent pool: optimistic walkers, fair-weather walkers, drivers of necessity, determined drivers, and fence sitters. Core perspectives are presented—characterized by parents’ opinions, personal characteristics, and reported travel behaviors—and recommendations are made for possible intervention approaches. The study concludes that Q technique provides a fine-grained assessment of travel behavior for small populations, which would benefit small-scale behavioral interventions.

01350336

11-0605

English

pp 87-95

2011

Transportation Research Record: Journal of the Transportation Research Board

9780309167277

Print

Figures (2) ; References (34) ; Tables (2)

Attitudes; Bicycling; Case studies; Cluster analysis; Elementary school students; Parents; School trips; Travel behavior; Walking

Small geographic areas

Denver (Colorado)

Pedestrians and Bicyclists; Planning and Forecasting; I72: Traffic and Transport Planning

TRIS, TRB, ATRI

Feb 17 2011 5:30PM

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• Assessment of Traffic Safety Training for Local Agency Technical Staff and Elected and Appointed Officials
• Directing Traffic to Increase Passenger Drop-Off Capacity: Case Study at an Urban School
• Do Americans Oppose Controversial Evidence-Based Road Safety Policies?
• Effect of School Quality and Residential Environment on Mode Choice of School Trips
• Identifying Promising Highway Segments for Safety Improvement Through Speed Management
• Integrating Trip and Roadway Characteristics to Manage Safety in Traffic Analysis Zones
• Low-Volume Roads and Road Safety Audits: Lessons Learned
• Model for Children’s School Travel Mode Choice: Accounting for Effects of Spatial and Social Interaction
• Reducing Crash Fatalities on Rural Roadways: Estimating Impacts of Legislation-Based Safety Improvement Measures
• Ten Years of Sustainable Safety in the Netherlands: An Assessment
• Understanding Crash Mechanisms and Selecting Interventions to Mitigate Real-Time Hazards on Urban Expressways