01329059

Component

http://www.trb.org/Publications/Blurbs/164641.aspx

After a snowstorm in 2006, the Washington State Department of Transportation launched a blog to communicate with citizens and soon began developing a suite of Web 2.0 communication tools, including Twitter, YouTube, Flickr, and Facebook. The author, an architect of the efforts, traces the successes, failures, and lessons learned and examines the issues of privacy, archiving, accommodating special needs, staffing, and training.

English

pp 18-25

2010-11

TR News

Print

Photos; References (14)

Communications; Customer service; Data banks; Lessons learned; Personnel; Privacy; Public relations; Selection and appointment; Training

Facebook; Twitter; Washington State Department of Transportation; Web 2.0; YouTube

Administration and Management; Data and Information Technology; Society; Transportation (General); I10: Economics and Administration; I70: Traffic and Transport

TRIS, TRB

Feb 10 2011 11:37AM

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• Social Networking in the Test Mode at State Agencies
• The Airport Cooperative Research Program: Celebrating Five Years of Serving Airports
• The Transportation Research Board at 90: Everyone Loves It, but No One Can Explain Why
• TRB’s Web 2.0 Initiatives
• Trends and Fundamentals: Guiding TRB to Its 2020 Centennial—and Beyond